Raisin names Bhumi Pednekar as its brand ambassador
Ethnic womenswear brand Raisin has signed Bollywood actor Bhumi Pednekar as its brand ambassador. Bhumi will endorse the brand and help increase Raisin’s connect with consumers across India.
Raisin is currently expanding pan-India and is hoping that the popularity of the actress will help boost its offline and online sales in the coming months. It had recently partnered with the multi-brand retail outlet Central to bring its products to a wider customer base across India.
Commenting on her association with the brand, Pednekar in a statement said, “Raisin stands for the new-age Indian girl, someone who is independent; looking for her freedom, fun yet traditional in her essence and that resonates with me completely.”
Founder of Raisin Vikash Pacheriwal added, “We are extremely excited to have Bhumi on board yet again, this time as brand ambassador. She resonates the brand in the best way possible. While traditional marketing has been the brands focus and approach Bhumi fits in right as she is loved by entire India.”
Raisin was launched in August 2018 and currently sells in more than 160 stores across India. The brand also sells its products on e-commerce platforms like Amazon, Myntra and sells out of their website.
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