Raishma Couture’s India factory remains closed but the brand is hopeful for the future
Apr 20, 2020
After recently entering the Indian market, designer Raishma Islam’s womenswear brand Raishma Couture has had to shut its factory in India due to lockdown. The brand plans to re-open its UK warehouse in early May.
Raishma Couture has shut its garment factory in India in accordance with lockdown regulations. However, despite logistics delays, the brand is confident that it will bounce back next year, founder and creative director Raishma Islam told FashionNetwork.com in a communication.
“Our factory in India has had to close due to the lockdown, so around now we would have been launching the last drop of our Spring/ Summer 2020 collection and there is also now a delay sending out our collections for Autumn/ Winter 2020 to our Middle East partners,” Islam told FashionNetwork.com.
“This will be pushed back until the factory opens again and we can continue 'business as normal'. Of course, we don't know what the market will be like when we return, but we are hopeful that next year will be a positive year for us.”
The brand hopes to re-open its UK warehouse in early May but it is currently unclear when it will be able to re-start garment production in its Indian factory. “We hope to be able to open again in early May and still maintain social distancing in the warehouse,” said Islam. In the meantime, Raishma Couture is focusing on its online presence and continuing to keep its customer base engaged.
“As the business is small we are fortunate enough to be able to reduce overheads and sustain ourselves over this unprecedented period,” said Islam. “We are very excited for 2021 as there will be double the weddings than usual! We are showing our Spring/ Summer 2021 to our stockists by this summer and preparing for the season ahead.”
Raishma Islam has worked in the fashion industry for two decades and her brand has showcased collections on the runway in Paris and Milan. The brand has a flagship store in Marylebone in London, UK which it temporarily closed on March 13, ahead of the UK lockdown, and also retails in India and other countries.
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