Rahul Mishra launches e-commerce platform, creates couture film for Fédération de la Haute Couture et de la Mode
Couturier and fusion wear designer Rahul Mishra has launched an e-commerce store for his eponymous brand and created a film to launch his new couture collection with the Fédération de la Haute Couture et de la Mode.
Mishra’s intricately embellished womenswear and equally decorative menswear are now available to purchase online with worldwide shipping, the designer announced on his website. The new e-commerce store launched with Mishra’s latest collection, with most garments being ‘made-to-order’.
The designer was also invited to be a guest member of French couture organisation Fédération de la Haute Couture et de la Mode for the second time this summer, after presenting his couture collection at Paris Couture Week for the first time in 2019. However, this year, Paris Couture Week had to be cancelled due to Covid-19. The event was previously scheduled to take place from July 5 to 9 in the French capital. In lieu of a runway show, the Fédération de la Haute Couture et de la Mode chose to ask participating couturiers to create films to showcase their autumn/winter couture designs.
To showcase his autumn/ winter 2020/2021 collection ‘Butterfly People’ with the federation, Mishra teamed up with filmmaker Hormis Anthony Tharkan. Mishra’s film showcases the collection along with its production process and the film can be found on the brand’s website.
“I have been trying to rebuild our own ecosystem, getting work to people’s homes,” Mishra told Vogue India, about the process of creating his couture collection.
“We have recovered embroidery from previous collections, looked for stock fabric in our own storerooms- couriers were also a challenge till the last month. My craftsmen are like butterflies who are here for the nectar of creativity. They are only going to work with us if we create a beautiful garden. Even if we are supporting them financially in a lockdown, what is the greater purpose behind what we are trying to do?”
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