×
144
Fashion Jobs
PUMA
Manager- Returns And Spf Operations
Permanent · Bengaluru
TECHNOVALUE SOLUTIONS PVT. LTD
Senior Sales Engineer / Area Sales Manager
Permanent · Baddi
TOUCH MOBILES
Wanted Area Sales Manager - Touch Mobiles
Permanent · Khammam
OAKBRIDGE PUBLISHING PVT LTD
Area Sales Manager
Permanent · Pune
AVANTOR
sr. Account Manager- Lab Products
Permanent · Kolkata
EXTRAMARKS EDUCATION
Area Sales Manager- B2B
Permanent · Hyderabad
ERA UNIVERSITY (ERA EDUCATIONAL TRUST)
Production Manager- Lucknow
Permanent · Lucknow
RENOVATE BIOLOGICALS PVT LTD
Area Sales Manager
Permanent · Hyderabad
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
sr. Area Sales Manager / Territory Sales Manager - Fmcg Personal Care
Permanent · Purulia
MOTILAL OSWAL FINANCIAL SERVICES
Opening For Territory Manager B2B Sales - Mumbai
Permanent · Navi Mumbai
NAGA LIMITED
Manager - Production
Permanent · Dindigul
JIO
jc Home Lead - Coimbatore & Tiruppur - Sales Manager
Permanent · Tiruppur
AVANTOR
Area Sales Manager || Patna/Ranchi
Permanent · Ranchi
BDO INDIA LLP
Cnc Manager Production Manager Minimum 14 Yrs to 18 Yrs
Permanent · Chennai
KENT RO SYSTEMS
Corporate Sales Manager
Permanent · Chennai
AS
Opening For Production Manager in Leading Sweets Mfg Company
Permanent · Thane
SRL DIAGNOSTICS
Territory Development Manager
Permanent · Prayagraj
KISHOR EXPORTS
Qam - Quality Assurance Manager For Garment Exports Company
Permanent · Ranchi
JAYPEE BROTHERS MEDICAL PUBLISHERS PVT LTD.
Area Sales Manager
Permanent · Prayagraj
HDB FINANCIAL SERVICES
Sales Manager - Alternate Channel
Permanent · Salem
SOSYO HAJOORI BEVERAGES PRIVATE LIMITED
Production / Plant Manager
Permanent · Ahmedabad
JIO
Territory Sales Manager - Warangal & Hannumakonda
Permanent · Hanamkonda
Published
Dec 16, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Raghavendra Rathore becomes first Indian menswear designer to launch NFT, profits to support charitable foundation

Published
Dec 16, 2021

Men’s traditional wear designer Raghavendra Rathore has launched a collection of Non-Fungible Tokens made from his personal artwork to raise funds for his NGO, the Raghavendra Rathore Foundation.

Screenshot of one of Raghavendra Rathore's NFTs for sale on WazirX - WazirX


Rathore’s NFTs were the first to be launched by an Indian menswear designer, GQ India reported. NFTs are strictly digital assets which use blockchain technology to determine who the owner of the asset is. This also prevents the asset from being duplicated. 
 
Rathore launched the NFTs in association with Fashion Design Council of India x Lakme Fashion Week and they retail on WazirX, a platform for buying and selling NFTs. The NFTs are designed to raise awareness about the work of the Raghavendra Rathore Foundation and all proceeds from their sale will be used for the NGO. The first of the set sold out 10 minutes after the launch. 

“WazirX is a unique space for us to test, learn and trial digital innovations that embody the values of Gurukul School of Design and celebrate creativity amongst our communities,” said Rathore, GQ India reported. “It feels like a natural next step, going beyond and bringing the Raghavendra Rathore universe into an established environment. It has been fantastic to bring this new experience to life. NFTs are surely a new tool that is bringing us a step closer to becoming eternal.” 
 
The set of NFTs feature collage style mixes of traditional iconography, Rathore’s branding, and animated elements. By launching NFTs, designers and artists can create a new income stream from their previous work and fans of the creators can own a unique digital asset.
 
“Art collectors, artists and designers alike face major copyright issues, their work can be reproduced endlessly and without permission, diminishing its value,” Rathore told Elle India. “But now, by linking their digital work to an NFT, which allows for it to be authenticated through the token’s unique code.”

Copyright © 2022 FashionNetwork.com All rights reserved.