Published
Feb 7, 2020
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Radhika Apte collaborates with ISU for new collection

Published
Feb 7, 2020

Bollywood actress Radhika Apte has collaborated with fashion wear brand ISU for a new inclusive collection to promote body-positive clothing in the country.
 

Radhika Apte collaborates with ISU for new collection - Zapyle


Commenting on the new collection, Radhika Apte in a statement said: "ISU's ideologies instantly matched with mine. In a world that is obsessed with perfection, it is important that we don't succumb to the unrealistic standards set by society. We do not realize that it is not about breaking the norm, it is about creating the norm. This project is extremely close to my heart as it stands for self-acceptance, self-love and embracing oneself, wholly."
 
Rashi Menda, CEO & founder ISU said: "The boldness and confidence that Radhika Apte carries is something that fits perfectly with the aim of this collection. To create styles that fit effortlessly on the unique Indian body type, we have invested nine months in getting the shape and measurements right. That's pretty much like birthing the new size standard. We are sure this collection will make everyone feel effortlessly you.”

ISU’s new collection will be available on the brand’s website Zapyle and Isufashion. It will also be sold on leading e-commerce platforms like Myntra, Flipkart, Amazon, Limeroad, and Ajio.

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