R City Mall launches Rs 4 crore festive shopping fair
R City Mall in Mumbai festive shopping fair ‘R City Fiesta’ including a ‘Diwali Bazaar’, exclusive offers, and interactive events. The 86-day event is designed to increase footfall in the mall as a range of brands launch their new collections.
R City Mall has invested Rs 4 crore in its festive décor this season, its highest amount to date, the business announced in a press release on October 21. The mall’s investment also covers a wide range of prizes which will be available to shoppers over the course of the fair ranging from weekly iPad Pro giveaways to daily gold coin giveaways and cars and family holidays among others.
The mall’s shopping fair features collection launches from Indian and international brands including H&M, Guess, Mango, Nautica, Only, Lacoste, Fabindia, and Ritu Kumar among others. The mall also partnered with market organiser Bazaarific to launch a three-day multi-brand Diwali Bazaar shopping event on October 21. Music and food events will also feature during the festival this season.
The mall collaborated with a group of 60 artisans who put in over 1,000 hours of work to create a 34 foot-high hourglass-shaped installation named ‘Timeless Eternity’. The bejewelled crown forms the centrepiece of the mall’s extensive festive decorations which will be on display for the duration of the fair.
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