Purvi Doshi to open flagship store in Ahmedabad
today Nov 15, 2019
Designer Purvi Doshi will open a second flagship store in Ahmedabad on November 22, which will house a number of sustainable fashion trunk shows along with brand's cruelty-free designs.
Purvi Doshi’s Flagship store will open on Friday on Bopal Ambli Road in Ahmedabad, where the brand is based.
The store will house Doshi’s cruelty-free designs, which showcase Indian heritage crafts such as Khat, Aari, and mirror-work embroidery, the brand announced in a press release.
As well as housing Doshi’s own designs, the store will host trunk shows to give other sustainable brands a platform from which to expand their customer base.
The first trunk show is titled 'Awake' and will feature 15 Indian brands with products including clothing, jewellery, textiles, accessories, and artefacts which align with Doshi’s own brand ideology.
The event will take place in collaboration with Kit & Caboodle by Virja Shah and will run at the store from November 22 to 24.
Purvi Doshi’s brand is both vegan and PETA-approved. The brand is also the first Indian label to have been given the EcoAge brand-mark, which recognises sustainable and eco-friendly business.
The brand retails from its dedicated e-commerce store, as well as in a number of multi-brand boutiques across India in metros including Mumbai, New Delhi, and Kolkata.
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