Purplle signs Sara Ali Khan as its first brand ambassador
Online beauty platform Purplle has signed Bollywood actress Sara Ali Khan as its first brand ambassador. The brand plans to launch a campaign #GoPurplle featuring the actress across television, print, and digital platforms.
With its association with Sara Ali Khan, Purplle plans to strengthen is customer base across the country and banking on its affordable line to boost sales.
Commenting on the appointment, Sara Ali Khan in a statement said: “Purplle stands for the beauty that is inclusive and accessible to all. It enables women to fulfil their aspirations and even envision bigger dreams, as they look and feel their gorgeous best. I am extremely excited to embark on this journey with Purplle. It is a privilege for me to be the first face; proud to go Purplle.”
Manish Taneja, co-founder and CEO of Purplle added: “We are delighted to have Sara as the face of Purplle. She exemplifies the confidence and determination of a strong new-age woman. Sara will lend her voice to inspire consumers to embrace their unique journey; to make beauty reach the comfort of every home. This association is a step towards further strengthening the connect with our consumers. We look forward to an exciting partnership together.”
Purplle is one of India’s leading beauty retailers and competes with deep-pocketed retail players like Nykaa, Myntra, Big Basket, and Grofers.
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