Purplle partners with Shakti Mohan for make-up range
Beauty and personal care retailer Purplle has partnered with television personality, Shakti Mohan, to launch an exclusive make-up range called ‘NY Bae X Shakti’.
The collection is the first celebrity product range being launched by Purplle. Through its partnership, Purplle aims to strengthen its premium range of personal care products.
Commenting on the partnership, Manish Taneja, co-founder of Purplle, in a statement said: “Our vision is to deliver specialized, high-performance, ultra-glam makeup products to millennials through our exclusive brand, NY Bae. The followers of Shakti, too, look up to her and are inspired by the same qualities. The coming together of these two was just meant to happen.”
Shakti Mohan added: “Makeup is a natural extension of dance for me. I wanted to do a line for years, but it needed to be credible and a game-changer. I wanted my line to be inclusive, accessible, and for it to speak to the millennial generation, that always wants to look on point. NY Bae brand ethos and performance resonates with me, thereby, making it just the right fit.”
The limited-edition make-up range NY Bae X Shakti offers a range of classic lipsticks, liquid lipsticks, eyeliners and nail lacquers. It will be exclusively marketed and sold on Purplle’s e-commerce platform.
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