Published
Nov 8, 2017
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Purplle brings Moda and Vipera to India

Published
Nov 8, 2017

​The multi-brand e-commerce beauty store Purplle has launched two European beauty brands in India, Moda and Vipera. Purplle will be the exclusive domestic distributors for the brands.

Vipera and Moda have entered India with Purplle - Vipera NYC- Facebook


After signing a marketing alliance agreement with ATAC Cosmetics and VIP Ventures, Purplle has launched two European beauty brands for the first time in the Indian market.

“Moda and Vipera are very popular in Europe and it was time Indians got to benefit from their world-class products. The price points have been consciously kept affordable, like most products on Purplle,” said Manish Taneja, Purplle’s Co-Founder and CEO.

Vipera is a colour cosmetics brand from Poland which has been running for over twenty years. Currently retailing in Europe, the Middle East, and some parts of Asia, the brand is currently rolling out an Asian expansion that includes India and South-East Asia.

Moda is a 15 year old beauty brand from Turkey that is present in around 50 countries. The brand sells products including lip gloss, nail varnish, eye shadow, and compact concealers. Both brands are now available on Purplle’s e-commerce store and in their brick and mortar outlets.

Purplle has launched several international brands in India and is one of the country’s largest online beauty marketplaces. “Our experience with the global brands we launched in India before these has been phenomenal and our patrons can expect some more associations in the near future. It’s a promising start that is sure to yield results,” said Taneja. 

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