Pure Sobo to hold bridal fashion festival in Mumbai

By

Isabelle Crossley

Published
Dec 27, 2019

Bridal fashion shopping event, Pure Sobo, will hold its next edition on January 10 at Thackers Banquets in Mumbai, to showcase a range of clothing and lifestyle products in the city for the winter wedding season. 

 
Pure Sobo, described as “South Bombay’s Festive & Wedding Gala”, will return to Mumbai in 2020 to hold its ninth edition, the event announced on Facebook. The business-to-customer shopping festival will feature product categories including bridal wear, ready-to-wear, fine jewellery, accessories, home décor, gift items, and entertainment.
 
Bridal wear brands scheduled to participate in the event include Forum B Design Studio, Annika by Prerna Kanodia, Girls Only, Emerald Collections, New Paridhan, Aavya, Fashion Hub Mumbai, Jewel Hunt, Vitamin See, Aya by Sunita, Tasneem Fashion Studio, Sequence by Manu Sujanti, Kamini Mehra Amritsar, Lucknowi & Dupattas by Shalini, Dreams, Sonimi. D, Melodie, House of Couture, About You by Madhu, Top to Toe, Sparkle Clothing, and Peahen.

Madhu Jewellers and Diam Trendz Jewels will showcase their latest fine jewellery collections and Swati Hirawat, Pavitra Designs, Yugen, Gi Ti By Shruti Gindra, Khwaab_MakeItReal, and The Solace will showcase semi-precious jewellery.

Apoorva Creation by Heena Patel, Oouch Pouch, Suutari, and Dira by Dimple Mehul Rathod will showcase bags and footwear and children’s wear will be provided by Threads by Jill Shah. 
 
Homeware, food and refreshments, and tarot readings will also feature. The event is organised by events management business Araaz Shows and will focus on bridge-to-luxury brands.