Punjab Jewellers and Sons plans pan Indian expansion

By

Maverick Martins

Published
Apr 29, 2019

Lucknow-based Punjab Jewellers and Sons (PJS) are looking to expand their presence across the country in the coming months with an aim to be one of the prominent names in the jewellery segment.
 

PJS has a strong presence in the north Indian market and is now looking to enter new markets as it sees huge potential for growth in the jewellery segment.
 
The company plans to tweak its marketing strategy for the other markets and will be launching new theme based collections and bank on innovations to tap the millennials.

Speaking about the expansion plan, Aditya Chawla, partner at PJS, said, "We are looking at the bigger picture. We have plans of expanding in the coming years by innovating into new product range, tapping potential markets specially the millennials for which we are channelling our marketing activities in the same direction."
 
“For many years North India has been an important market for the brand. The new restructuring plan is being implemented to position the jewellery house as one of the prominent names in the segment amongst the customers in North India and across the country in the coming months,” he added.
 
Punjab Jewellers and Sons is a 100-year old Indian jeweller and specialises in designer products.