Puma to open digital enabled store in Indiranagar, Bengaluru
Sportswear brand Puma will upgrade its flagship store in Indiranagar, Bengaluru, to its second digitally enabled design ID store as it starts to increase technology in its India metro stores.
Puma plans to transform its current Bengaluru flagship store into a 4,000 square foot, technology driven store. The new store will have interactive screens for customers, a new store design, and new lounge areas. The move sees the brand prioritise technology and invest in the Indian market.
Other technological features that will be added in store include endless aisle screens and omni-channel integration so customers can make online purchases in-store and vice versa. The store design will be based on that of Puma’s upcoming Fifth Avenue flagship store in New York, USA, which is scheduled to launch in August.
“Puma chose India as one of the key markets to launch this global integrated design ID and Bangalore store will be globally the second one to wear the design ID,” Puma India’s project head Vidya Sagar told IndiaRetailing. “However, this ID will only be integrated in key flagship stores across metro markets.”
The brand launched its first technology-enabled store in India in New Delhi’s South Extension market three years ago.
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