Puma to make big investments in the Indian market
today Mar 14, 2019
German sportswear maker Puma is looking at India as a key market of focus for growth and will be making big investments in the country to maintain its leadership position in the Indian sportswear market.
The company’s sales in India this fiscal rose to Rs 1,157 crore ($166.2 million), up from the Rs 958 crore it reported last year on the back of strong online sales.
For future growth in the Indian market, Puma plans to expand its retail footprint and also strengthen its online network.
“For Puma’s global board, India is clearly a market of focus. And we are going to make big investments in India, in terms of opening more retail stores and making the online platform Puma.com a better and more convenient online shopping site,” Abhishek Ganguly, managing director at Puma India, told Exchange4media.
“Today we are at the leadership position in India and if we continue to stay relevant by doing something interesting and innovative, India will be prosperous for Puma. Last year, Puma opened 30 more stores and the expansion would continue this year too,” he added.
Puma currently has 365 stores in 125 cities across India. It also sells online through its own website and other leading e-commerce platforms.
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