Puma signs two-year endorsement deal with world boxing champion Mary Kom

By

Maverick Martins

Published
Feb 18, 2019

Global sports brand Puma has signed World Boxing Champion Mary Kom as its brand ambassador for a period of two years.
 

Kom will endorse Puma’s women’s training category in India and will be the face of the brand’s marketing campaigns in the country. Puma is confident that Kom’s association will give its women’s category a fillip in the country and help widen its customer base.
 
Talking about the association with Puma, Kom in a statement said: “Puma as a brand has always believed in supporting and encouraging women, which made it a perfect fit for me. Puma products are a fusion of high technology and style that will only enable me to take it up a notch. I am really excited to come on board with a brand that so perfectly reflects my very own ethos."

Abhishek Ganguly, managing director of Puma India added, "We are very thrilled to welcome Mary to the Puma family. She is going to take our women's category in India to the next level. Having consistently defied all odds to achieve a wide range of records and medals, she is an idol for women all over India. With this association, we want to work with Mary in achieving our vision of inspiring a much larger audience of Indian women."
 
The deal was facilitated by IOS Sports and Entertainment Pvt Ltd, which represents Kom.