Puma signs long-term partnership with Royal Challengers Bangalore
Global sports brand Puma has signed a strategic long-term partnership with Indian Premier League (IPL) team Royal Challengers Bangalore (RCB).
With this association, Puma will be the official kit partner of the team from the upcoming IPL 2021 season. The partnership will also give Puma exclusive retailing rights to RCB’s merchandise.
The brand plans to launch a special RCB collection that includes a fanwear range of polo tees, shorts, pants, flip-flops, and caps.
Commenting on the partnership, Abhishek Ganguly, managing director Puma India, in a statement said: “We are excited to partner with RCB, one of the most popular teams in the Indian Premier League. Our similar brand ethos coupled with the team’s growing fan base and extensive social following makes RCB our ideal partner on the cricket pitch.”
RCB team captain, Virat Kohli added: “It’s great to welcome Puma to the RCB family. A global brand with a strong sporting vision and great quality products, their extensive distribution network through offline and online channels will ensure fans have access to RCB merchandise across the country.”
RCB merchandise will be available at all Puma stores, e-commerce websites, mobile app, and the RCB Bar & Café from the first week of April.
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