Puma signs footballer Gurpreet Singh Sandhu as its brand ambassador
Global sports brand Puma has signed Indian football national team goalkeeper Gurpreet Singh Sandhu as its brand ambassador for the Indian market.
Sandhu will endorse Puma football in India which includes the company’s performance footwear and equipment starting with the season 2019/20.
Talking about the association, Abhishek Ganguly, managing director at Puma India in a statement said, “Over the years, Gurpreet’s consistent performance at national and international leagues made the world take notice of footballing talent in India. A growing role model for enthusiasts in the country, his determination and confidence perfectly fit Puma’s brand values. We are proud to partner with Gurpreet as he continues to rewrite the history of Indian football.”
Sandhu added, “Puma is a great brand and we share the same vision to further the adoption of football in our country. So, working with Puma seemed like a natural step for me. I look forward to a long and fruitful association with the brand.”
Sandhu has joined an elite list of athletes like Virat Kohli, Mary Kom and KL Rahul who endorse Puma in India. With these associations, Puma has witnessed a surge in sales in India with revenue for the fiscal rising to Rs 1,157 crore ($166.2 million) as against Rs 958 crore it reported last year.
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