Puma partners with singer Harrdy Sandhu to strengthen youth connect

By

Maverick Martins

Published
Sep 1, 2022

Sports brand Puma India has entered into a partnership with singer Harrdy Sandhu to strengthen its connect with the youth across the country.

With this partnership, Sandhu joins Puma’s roster of ambassadors such as Virat Kohli, KL Rahul, Kareena Kapoor Khan, Yuvraj Singh, MC Mary Kom, Avani Lekhara, and Dutee Chand.

As part of his association with the brand, Sandhu will engage with Puma’s large base of customers and create exclusive content for the brand.

Commenting on his association, Harrdy Sandhu in a statement said, “I am extremely excited about my association with Puma, a brand known for being at the forefront of all things sports and lifestyle. Puma is the number 1 sports brand in the country and drives the sports and lifestyle choices of millions of people and keeps me updated on latest lifestyle trends.”

Abhishek Ganguly, managing director of Puma India added, “We are happy to have Harrdy Sandhu in the Puma family. Harrdy has been a good friend of Puma and we have now combined this friendship into a partnership. As a brand, Puma has a strong commitment towards influences on culture. We want to connect and influence our target consumers through all forms of culture such as art, music, and cinema along with sports. India is a music-loving nation and hence it is an important part of our dialogue in the country.”

Puma has witnessed strong growth and gone on to become the number 1 sports brand in terms of sales over the last few years through its association with actors, singers, and sportspersons.