Puma partners with Orangutan Esports to promote esports in India
Sports brand Puma has partnered with leading esports organisation Orangutan Esports as their official kit sponsor.
With this association, Orangutan’s athletes will wear the official jersey and other merchandise created exclusively by Puma.
The two brands will collaborate and work together to promote the esports community in the Indian market.
Commenting on the association, Jai Shah, co-founder of Orangutan Esports in a statement said, “Esports in India is gaining popularity but lacked a breakthrough. This led to the strategic plan to collaborate with a premium sports brand as our kit partner. Through this partnership, we aim to bring about a revolution in Esports culture in the country where official merchandise and esports teams go together.”
Shreya Sachdev, head of marketing at Puma India added, “Competitive Esports has seen a massive growth in popularity, especially during the pandemic, and has emerged as the key avenue of engagement for youngsters in the country. Through this association with Orangutan, we look forward to developing the esports market in India and engaging with gamers across the country.”
The partnership was officially announced by Orangutan through a digital film on social media with the hashtag #AlsoAnAthlete to promote esports athletes in the country.
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