Puma partners with Dunzo to boost delivery network

By

Maverick Martins

Published
Jul 9, 2019

Puma India has partnered with delivery app Dunzo to strengthen its delivery network as it looks to cash on the cricket world cup fever by selling cricket shoes and merchandise through the platform.
 

Puma will sell its limited edition of 150 pairs of the One8 golden spikes worn by Virat Kohli during the ongoing cricket world cup through the app besides other merchandise.
 
Fans can now purchase these limited edition shoes with Dunzo through their nearest Puma store in Bangalore, Delhi NCR, Hyderabad, Chennai, and Pune.

"The beauty of Dunzo's platform is that it cuts across categories and brings almost anything a user could possibly want and that a merchant can offer, online. Our endeavor at Dunzo is to save consumers time by helping them find and get whatever they're looking for, locally," Kabeer Biswas, CEO of Dunzo, said in a statement.
 
Abhishek Ganguly, managing director at Puma India added, “We are redefining the retail experience by partnering with a hyperlocal delivery startup in India. For the first time, consumers can shop Puma at the tap of a button on the Dunzo app. We are also creating multiple touch points to interact with and cater to their needs across platforms. From the limited-edition One8 Gold Spikes to fan tees, consumers can now enjoy the ease of real-time delivery of their favorite merchandise where and when they need it.”
 
Dunzo will expand its presence to the top 10 cities in the country with an aim to get micro-market profitable by the next quarter.