Puma launches Yoga collection with actor Kareena Kapoor Khan
The 45-second fun digital film will see Kareena performing yoga asanas such as the cobra pose and pranayama with chin mudra.
Commenting on the launch Kareena Kapoor Khan in a statement said, “Puma’s new digital film captures my love for yoga in the best possible manner. As a part of my daily routine, I do make the most of any spot to stretch into a quick yoga asana or indulge in a few rounds of pranayama to stay calm and relaxed. Puma Yoga X Kareena collection is vibrant and adds life to my workouts. Its comfort quotient is high, and it also serves as a great look for when you're in the mood for lounging or chilling with friends and family."
Shreya Sachdev, head of marketing at Puma India added, “Kareena Kapoor Khan is a yoga enthusiast, and it reflects in the way she effortlessly shot frame-by-frame for the Puma Yoga X Kareena campaign. The digital film perfectly matches the fervour of the new collection. It comprises active wear with high doses of fun and glamour. People will be able to perform yoga in the new range anywhere and everywhere.”
Puma claims that the new collection is made with recycled materials. It will be available across Puma outlets and e-commerce stores across India.
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