Puma India to continue investing in retail expansion
today Oct 11, 2019
Global sportswear brand Puma continues to remain bullish about the Indian market and will continue investing in offline expansion despite the slowdown, the managing director of Puma India said in an interview.
Puma recently opened its first experience centre in the country in the city of Bengaluru. The store will offer customization services, original Formula 1 simulators and an interactive screen to place orders.
The experience centre in Bengaluru is Puma’s second globally; it had opened its first centre in Manhattan’s Fifth Avenue.
“Bengaluru is a cosmopolitan city with a lot of young people, first-jobbers and small-town migrants which is our target consumer. Online retail needs a different set of requirements like large catalogues and quick deliveries. In offline retail, experience is the most important factor. Customer interaction, engagement and solve using technology are key,” Abhishek Ganguly managing director of Puma India told the Economic Times.
“We have not been affected by the economic slowdown. We have always been mindful of our expansion Our stores are growing at 30 percent and we have had a strong growth compared to last year. We are bullish about India and will continue to invest in retail,” added Ganguly.
Puma currently has 365 stores in the country and generates around 77 percent of its sales from its offline stores with the remaining 23 percent coming from online.
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