Puma India opens first store in Republic of Maldives with Sonee Sports
Puma’s first store in Republic of Maldives is a two-storey outlet located in Majeedhee Magu in Male, ET Bureau reported. The store is the first step in Puma India’s plan to expand into the territory.
“Maldives is coming up strongly as a travel destination, especially post-Covid,” said Puma India’s executive director of sales and operations Atul Bajaj, ET Bureau reported. “The number of resorts has swelled up over the years and the tourist-friendly economy has prompted good demand and consumption of global brands. We are excited to expand our presence in this country. Maldives is also maturing rapidly as a football and futsal playing nation, indicating a real passion for sports. In Sonee Sports, we have found an experienced partner with a strong background of driving sports and lifestyle business in Male.”
The brand also plans to expand into e-commerce, sports clubs, and other distribution channels as it continues to open brick-and-mortar outlets in Republic of Maldives. The destination has emerged as popular with holiday makers which has led to increased demand for branded apparel, particularly clothing suitable for sports and beach activities.
“At Sonee Sports, we aim to continuously present our customers with bigger, better brands,” said Sonee Sports’ managing director Ahmed Kaleem, the Economic Times reported. “We are pleased to introduce Puma, one of the leading and fastest-growing sports brands in the world. As our focus remains on improving the lives of sportsmen and fitness enthusiasts on and off the field, we are confident that Puma fits like a glove.”
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