Puma India names Anushka Sharma as brand ambassador
Sportswear giant Puma has appointed actor Anushka Sharma as its new brand ambassador for the Indian market.
Sharma will endorse the brand’s footwear, apparel and accessories including select collections through numerous activities and brand campaigns throughout the year.
With this association, the actor joins a host of celebrities such as Virat Kohli, MC Mary Kom, Kareena Kapoor Khan, Yuvraj Singh, Sunil Chhetri, and Harrdy Sandhu to endorse the brand in the Indian market.
Commenting on her association with Puma, Anushka Sharma in a statement said, “I have been an admirer of the brand Puma as they have always pushed boundaries and celebrated women who embrace individuality, fashion, sports and fitness culture. This resonates with me because it is something I have always believed in and determinedly followed. With this new association, I will be able to connect with and encourage more women to lead a fit and healthy lifestyle.”
Abhishek Ganguly, managing director at Puma India added, “We are extremely excited to bring Anushka into the Puma family. We will be creating unique opportunities with her to deeply engage with our consumers. We are confident that the new association with Anushka will further drive our approach towards fitness and lifestyle in the country and in turn inch us closer to our consumers across cohorts.”
Puma has witnessed strong growth in India and gone on to become the number 1 sports brand in terms of sales over the last few years through its association with actors, singers, and sportspersons.
Copyright © 2023 FashionNetwork.com All rights reserved.