Puma India launches campaign with Kareena Kapoor Khan, Propah Lady squad

By

Maverick Martins

Published
Sep 12, 2022

Puma India has launched a campaign featuring actor Kareena Kapooor Khan alongside the Propah Lady squad to promote its new autumn-winter 2022 (AW22) collection.

The Propah Lady squad includes 10 Puma consumers who won Puma’s recently concluded Propah Lady contest. The campaign will go live soon across Puma’s digital channels.

Commenting on the campaign, Kareena Kapoor Khan in a statement said, “Shooting for Puma campaigns is always super fun and crazy. But the #PropahLady photoshoot campaign is my most favourite because it features a collection of amazing, stunning women from all walks of life, together in a single frame. It was quite an experience meeting and connecting with all the winners, while also creating some amazing content with them.”

Shreya Sachdev, head of marketing at Puma India added, “It has always been Puma’s endeavor to not only create amazing athleisure, footwear and accessories for our women consumers but also constantly and deeply engage with them. Our shoppers wear our products the best and what better way to showcase our new autumn-winter 2022 collection by featuring them in the campaign.”

Puma has witnessed strong growth in India and gone on to become the number 1 sports brand in terms of sales over the last few years through its association with actors, singers, and sportspersons.