×
143
Fashion Jobs
SAROJ JALAN
Marketing Strategist
Permanent · KOLKATA
ADD UR CO LLP
Production Manager
Permanent · Chennai
THE GLOBAL ZONE HR SERVICES
Production Manager/ Supervisor/ Incharge
Permanent · Pune
PUMA
Manager - Digital Marketing
Permanent · Bengaluru
THE BANYAN HR CONSULTS
Brand Manager For Leading Women's Wear Garments CO at Coimbatore
Permanent · Coimbatore
LEVI'S
Manager, Retail Merchandising (Ebo)
Permanent · Bengaluru
GLAN MANAGEMENT CONSULTANCY
Senior Buyer Lingerie (Knits Western Wear) - Retail Brand
Permanent · GURUGRAM
JOB INDIA
Asst. Manager E-Com Operations (Garments Retail) Gurgaon
Permanent · Faridabad
VASTRAKALA EXPORTS
Quality Manager
Permanent · CHENNAI
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Manager / in Charge - Production/Quality/Cutting - Garments Industry
Permanent · Bhiwandi
MINT AND MILK COMMUNICATIONS
Senior Account Executive
Permanent · MUMBAI
PUMA
Manager- Buying (Apparel)
Permanent · Bengaluru
PUMA
Manager- Business Intelligence
Permanent · Bengaluru
PUMA
Manager- Trade Compliance
Permanent · Bengaluru
PUMA
Manager- Supply Planning
Permanent · Bengaluru
PUMA
Senior Manager - Performance Marketing- Marketplac…
Permanent · Bengaluru
PUMA
Regional Sales Manager- Mbo (South)
Permanent · Bengaluru
PUMA
Manager- Returns And Spf Operations
Permanent · Bengaluru
PUMA
Manager Merchandising
Permanent · Bengaluru
PUMA
Project Manager- Operations
Permanent · Bengaluru
PUMA
Manager- Logistics Operations
Permanent · Bengaluru
PUMA
Warehouse Manager-D2C
Permanent · Bengaluru
By
AFP-Relaxnews
Published
Oct 18, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Puma has multiple collabs in store for the 50th anniversary of its iconic 'Suede' sneaker

By
AFP-Relaxnews
Published
Oct 18, 2017

Streetwear style icon, the "Puma Suede," is celebrating its 50th anniversary in 2018 with a host of collaborations, reissues and special campaigns. While the brand is yet to reveal full details of what's in store, from the beginning of November, Puma will drop a series celebrating the "Puma Suede" that Tommie Smith carried onto the podium of the 1968 Summer Olympics in Mexico City.


Puma


Launched in 1968, the "Puma Suede" soon became an iconic sneaker in the streetwear world and beyond. From basketball courts to athletics tracks to hip-hop artists, the famous sneaker appealed to people from various walks of life and soon became a timeless classic.

Sneaker comeback
Nearly 50 years since bursting onto the scene, the "Puma Suede" is an undisputed style icon. While the shoe's instantly recognizable design (white sole, suede upper, streamlined look) helped it span generations with ease, the recent return of sneakers to the forefront of fashion has helped put this classic firmly back in the spotlight, riding high with the likes of the adidas "Stan Smith" and Nike's more recent "Air Force One."

At a time when sportswear is everywhere, from the street to the catwalk, retro sneakers are enjoying a new lease on life. The "Puma Suede" has recently seen many reworkings, with the "Heart" model and its wide, ribbon-style laces, proving a particular hit with fashion fans.

50 years, 50 versions
At the dawn of the shoe's 50th anniversary, Puma has already announced that it's teaming up with brands and iconic figures from the worlds of music, fashion, street culture and pop culture to create no less than 50 unique versions of its star model. These special editions will be announced starting from November, while reissues -- like the B-Boy Fabulous Pack and Made in Japan Collectors' Pack -- are also in the pipeline.

Puma is kicking off celebrations for this landmark anniversary with a special series paying homage to the American sprinter Tommie Smith. On October 16, 1968, the sprinter won gold in the 200 meters at the Summer Olympics in Mexico City, smashing the 200-meter world record at the same time. The following day, as he stepped onto the podium for the medal ceremony, Tommie Smith wore long black socks on his feet and brandished one "Puma Suede" sneaker, which he then put down, and, during the US National Anthem, raised his right gloved fist in a silent gesture of protest against racial discrimination.

This anniversary series goes on sale next month in Puma stores, Puma retailers and online at www.puma.com. For the occasion, Tommie Smith fronts the brand's campaign, photographed holding the iconic model.
 

Copyright © 2022 AFP-Relaxnews. All rights reserved.