Puma extends partnership with former cricketer Yuvraj Singh
Global sports brand Puma has extended its decade-long partnership with former Indian cricketer Yuvraj Singh by extending his contract as the face of Puma Motorsport in India.
With the association, Singh joins the brand’s global league of legends like Thierry Henry, Boris Becker, and Usain Bolt. India is one of the biggest markets for Puma Motorsport and the brand is looking to further consolidate its position by continuing its association with Singh and banking on its popularity to drive growth.
Commenting on the association, Yuvraj Singh in a statement said: “I share a long and fruitful relationship with Puma, it’s like family. I am excited to continue working with the brand, blending my love for fast cars and style through Puma’s motorsport–inspired collection.”
Abhishek Ganguly, managing director Puma India added: “Puma and Yuvraj share a deep emotional bond that only grew stronger over the years. His relentless courage and indomitable attitude perfectly embody the spirit of our brand.”
Puma has witnessed strong growth in India over the last few years through its association with cricketers and it sees huge potential for growth going forward. Puma has around 360 stores across 120 cities and is present across e-commerce platforms in India.
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