Puma expands retail presence, opens largest store in South India
Sportswear brand Puma has strengthened its retail presence with the launch of its digitally-enabled experiential store at Orion Mall in Bengaluru. The store in Bengaluru’s is Puma’s largest store in South India.
The launch of the store was attended by KL Rahul, vice-captain of the Indian cricket team and Bollywood actor Athiya Shetty.
With a focus on bringing technology, sports, and experiential retail under one roof, the store has state-of-the-art offerings including F1 simulators and interactive retail screens.
Commenting on the store launch, Abhishek Ganguly, managing director at Puma India, and Southeast Asia in a statement said, “We are thrilled to take our sports retail story forward with yet another digitally-enabled store for our shoppers. The Indian consumer today is not just drawn to premium products but also seeks a smart shopping environment. Coming up with a second experiential store in Bengaluru is a testimony to Puma’s commitment towards promoting sporting culture and meeting the promising demand for activewear and athleisure in the region.”
KL Rahul, Puma’s athlete added, "Puma's commitment to sports and fitness is what makes it the most preferred sports brand in the country. People know my love for all things street. I will be constantly collaborating with Puma's team to drop new styles of 1der throughout the year for our athleisure-loving consumers."
Puma has around 360 stores across 120 cities and is present across e-commerce platforms in India.
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