Puma, cricketer KL Rahul launch 1der’s new collection

By

Maverick Martins

Published
Apr 27, 2022

Sports brand Puma and cricketer KL Rahul have collaborated to launch Ider’s new collection which consists of jackets, trackpants, co-ord sets, and sneakers along with t-shirts and hoodies.

To promote the new collection, Puma has launched a campaign featuring the cricketer across all digital platforms.

Commenting on the launch KL Rahul in a statement said, “I have been intimately involved in the entire product design. In fact, I have given my personal take on the logo based on my experience with the Puma Cat who I have been hanging out a lot with. I am really pumped about the response the brand has received across the country in its debut year and I look forward to seeing guys live out their easy going yet fashion-savvy attitude with this new drop.”

Shreya Sachdev, head of marketing at Puma India added, “KL Rahul and Puma share an illustrious relationship and 1der is testament to it. 1der’s new collection perfectly embodies KL Rahul’s sense of design and style. This new range highlights street culture with his signature touch! In fact, what’s interesting this time is that Rahul has given his individual take on the Puma cat logo, redesigning it to reflect an all-new cool vibe.”

Puma has witnessed strong growth in India over the last few years through its association with cricketers and it sees huge potential going forward. Puma has around 360 stores across 120 cities and is present across e-commerce platforms in India.