Puma brings shoe line ‘Jamming’ to India
German sports brand Puma after introducing Virat Kohli’s One8 has brought its innovative training shoe line ‘Jamming’ with the company’s brand new technology to the Indian market.
The shoe will initially be available only in olive green colour in India and the brand plans to release the shoe range in five more colours early next year. Puma’s newest design features has a unique cushion system with a transparent midsole unit that is filled with small “Jamming” pebbles.
The Puma Jamming shoes uses NRGY beads in the sole of the shoe that move freely inside the clear midsole with every step the user takes, and jam together when the foot plants thereby getting the name ‘Jamming’.
“We always look to create products that change the game, whether it’s for athletes or for those who just want to look good. When we were looking at comfort and energy return we realized that there was no shoe on the market that offers an entirely bespoke experience when walking or running in a shoe,” said Karin Baust, General Manager of Running and Training for Puma in a statement.
“The way the beads shift in the sole of the shoe with your movements means that every footstep you take will be supported perfectly by a new formation of beads. This really is as tailored as it gets,” he added.
The Puma Jamming range is priced at Rs 17000 (approx $300) and will be available in Puma outlets across the country and on e-commerce sites.
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