Puma bets on esports for growth in India, partners with Revenant Esports

By

Maverick Martins

Published
Oct 11, 2022

Leading sportswear brand Puma has partnered with Revenant Esports to be official kit sponsors for the upcoming season.

After witnessing strong growth in the Indian market through its association with sportspersons and celebrities, Puma has now turned to esports to further fuel its growth.

Under the terms of the partnership, Revenant Esports’ creators and esports roster will don the exclusive kits produced by Puma.

Commenting on the association, Vishal Gupta, executive director retail at Puma India in a statement said, “We are extremely excited to associate with Revenant Esports as their official kit partner and become the first leading sportswear brand in the country to enter the deeply engaging space of esports. India is one of the biggest markets for the video gaming community and competitive esports is immensely influencing our youth across tiers. With this association, Puma & Revenant will leverage each other’s huge audience base and wide reach to connect with Esports athletes in the country and penetrate deeper into the market.”

Rohit Jagasia, founder CEO of Revenant Esports added, “Esports merchandise has become an integral part of the industry in the last few years and seeing our athletes, creators, fans wear the apparel produced by one of the world’s best is a privilege. Together we hope to achieve immense success in the coming years and capitalise on the growing Esports culture in the country.”

Puma has witnessed strong growth in India and gone on to become the number 1 sports brand in terms of sales over the last few years through its association with actors, singers, and sportspersons.