Puma India’s online channels boost sales amid Covid-19 disruptions

By

Maverick Martins

Published
Sep 4, 2020

German sportswear giant Puma India has witnessed strong sales from its online channels amid the Covid-19 disruptions, and expects the demand for sports products to pick up in the coming months.
 

The company has witnessed a spike in new online shoppers on its website and other e-commerce platforms. It expects the demand to grow in the future as a result of increased interest by consumers in sports and fitness during the pandemic.
 
“Our mono-brand site has emerged as one of the fastest-growing channels. Our focus on making Puma.com an important part of our e-commerce strategy in the country has helped us during the pandemic. The company has been witnessing new online users buying its products through its company-owned website, as well as other e-commerce digital platforms with an uptick in need-based purchases,” Abhishek Ganguly, general manager at Puma India, told BusinessLine.

“We believe consumers’ habits of training and working out and increased interest in fitness and sports are expected to stay for the longer terms, even when we come out of the pandemic,” Ganguly added.
 
Puma has around 360 stores across 120 cities and is present across e-commerce platforms in India. It had reported a revenue total of Rs 1,413 crore ($212.4 million) in India in the financial year 2019.