Puma India partners with cricketers Washington Sundar, Devdutt Padikkal

By

Maverick Martins

Published
Apr 21, 2021

Global sports brand Puma has signed a long-term partnership deal with Indian cricketers Washington Sundar and Devdutt Padikkal.
 

With the addition of this duo, Puma has strengthened its cricket roaster that includes Indian captain Virat Kohli, KL Rahul, Yuvraj Singh, and women’s national cricketer, Sushma Verma.

Commenting on the partnership, Abhishek Ganguly, managing director at Puma India, in a statement said: “At Puma, we are committed to promoting new-age cricketing talent in India. Washington and Devdutt have displayed remarkable resilience and grit on field that’s led to their meteoric rise as athletes. We will continue to partner with young athletes, also at grassroots to give back to India’s sporting ecosystem.”

Commenting on the association, Washington Sundar added: “Feels great to be associated with a brand like Puma which has some of the world’s greatest athletes in their roaster. Puma adds a lot of credibility to an athletes’ journey and I’m excited to work with the brand in India.”

Devdutt Padikkal added: “I’m extremely excited to sign with Puma. The brand is associated with the best athletes around the world and I’m honoured to be a part of that legacy.”
 
Puma has witnessed strong growth in India over the last few years through its association with cricketers and it sees huge potential for growth going forward. Puma has around 360 stores across 120 cities and is present across e-commerce platforms in India.