×
479
Fashion Jobs
RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · CHENNAI
RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · HYDERABAD
RELIANCE BRANDS LTD
Sales Officer
Permanent · SONIPAT
RELIANCE BRANDS LTD
Sales Officer
Permanent · PANIPAT
RELIANCE BRANDS LTD
Sales Officer
Permanent · KURUKSHETRA
RELIANCE BRANDS LTD
Sales Officer
Permanent · GURUGRAM
RELIANCE BRANDS LTD
Sales Officer
Permanent · FARIDABAD
RELIANCE BRANDS LTD
Sales Officer
Permanent · AMBALA
PRIME PLACEMENT AND MANPOWER SERVICES
International Sales Executive
Permanent · AHMEDABAD
AIRPLAZA RETAIL HOLDINGS PRIVATE LIMITED
Buyer
Permanent · GURUGRAM
BRIDGING TALENTS
Head Sourcing Knitwear
Permanent · BENGALURU
2COMS CONSULTING PRIVATE LIMITED
General Manager - Weaving
Permanent · BHILWARA
ADVANCE JOB'S CENTER
Ecommerce Executive , Online Marketing Executive Required
Permanent · Valsad
JOBZ DADDY
Opening For Fabric Manager-Gurgaon (Top Designer of India)
Permanent · Gurugram
R2R CONSULTANTS LLP
Excellent Opportunity For sr Executive Buyer- For Apparels Brand
Permanent · Bengaluru
CTA APPARELS PVT. LTD.
Opening For Fabric Manager & Trims & Accessories Manager- Noida
Permanent · Noida
RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · JHANSI
RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · DEHRADUN
RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · MEERUT
RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · NOIDA
RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · HARIDWAR
RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · KANPUR

Puig launches direct-to-consumer brand Queendom

Translated by
Barbara Santamaria
Published
today Jul 23, 2019
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Spanish fragrance retailer Puig has launched Queendom, a brand and direct-to-consumer platform that will sell fragrances and makeup to online consumers.


Photo: Queendom


Aimed at empowering women, Queendom is the first brand developed by Puig’s incubator Puig Futures, reported Spanish newspaper Expansión. Puig Futures was launched by the group about a year ago as a way to invest in beauty businesses and innovations.

"Queendom is a brand and a community that celebrate women which main goal is to promote gender equality," the brand wrote on its website. "Queendom is a hub for building, sharing and discussing."

Queendom has launched in the United States, United Kingdom and France with a range of travel cases and slogan t-shirts. But the fragrance group’s ultimate goal is to expand the product offering to include makeup and perfumes and launch into new territories, according to media reports.

The move sees Puig test the direct-to-consumer model, moving away from its traditional setup where products are sold via retail partners and third-party ecommerce platforms. 

Thomas James, general director of Jean Paul Gaultier and creative director of Puig brands Penhaligon’s and L’Artisan Parfumeur, will lead the launch of the new platform.

The launch of Queendom comes after Puig experienced a 6% increase in net profits in 2018, reaching 242 million euros. Sales for the period rose to 1.93 billion euros.

Copyright © 2020 FashionNetwork.com All rights reserved.