Ptron names Pooja Hegde as brand ambassador
Lifestyle brand Ptron has signed a one-year endorsement deal with Bollywood actress Pooja Hedge. The actress will be seen endorsing the brand’s accessories, audio, and smart wearables segments.
The brand will be launching a campaign featuring the actress across platforms and expects Hedge's popularity to expand its customer base and boost sales of its products.
Commenting on its association with the actress, Ameen Khwaja, founder and chief executive officer Ptron in a statement said: “An embodiment of inimitable style and energy, Pooja perfectly aligns with the identity of the brand. We are pleased to welcome Pooja into Ptron’s family. We are looking forward to this wonderful partnership which adds a modern and youthful chapter to the house.”
Talking about her association with the brand, Hedge added: “I am elated to be associated with Ptron as its brand ambassador, a brand that resonates with my music, fashion and fitness story. This is the beginning of a very exciting journey, and I can’t wait to work with Ptron’s creative team in bringing out the new collections.”
Founded in the year 2014, Ptron sells its products through its website and e-commerce platform and also has a strong offline presence with over 40 distributors covering 12 states in India.
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