Produkt launches in India with Ishaan Khatter as brand ambassador
European fashion brand Produkt has entered the Indian market under the fashion house of Bestseller India with actor Ishaan Khatter as the brand ambassador.
Produkt will be exclusively available across Reliance Retail-owned Trends stores and e-commerce website Ajio.
The brand is banking on Reliance Retail’s footprint coupled with Ishaan Khatter’s popularity to drive sales of its products in the Indian market.
Commenting on the launch, Vineet Gautam, CEO and country head of Bestseller India, in a statement said: “We’re excited to partner with Reliance Retail, their retail footprint via Trends and strong digital presence through Ajio provides for a great platform for us to showcase Produkt. As the face of the brand, Ishaan Khatter’s personality of being effortlessly stylish coupled with his charismatic attitude completely synergizes with the brand DNA of Produkt.”
Talking about his association with the brand, Ishaan Khatter added: “It’s been a pleasure to partner with Produkt. The brand offers a fashion range which has a unique combination of comfortable yet edgy, laid back but so trendy, and I love it. It perfectly resonates with my style and I’m looking forward to this association.”
Bestseller India markets and sells Jack & Jones, Vero Moda, Only, Selected Homme, and Produkt. It currently has 225 exclusive brand outlets and is present in over 1187 shop-in-shops in external multi-brand stores throughout India.
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