Priyanka Chopra Jonas promotes Anomaly with Nykaa

By

Isabelle Crossley

Published
Nov 7, 2022

Priyanka Chopra Jonas hosted an interactive event in Mumbai in partnership with Nykaa. The Bollywood celebrity and entrepreneur was promoting her haircare brand Anomaly in the Indian market. 

Focusing on the Indian market for growth, Anomaly held a brand event in Mumbai over the weekend, Anomaly announced on Instagram. Chopra Jonas showcased her brand’s latest products, designed to be used on a wide range of hair types. While tossing gift bags into the sizeable crowd, the actress showcased and demonstrated her brand’s products which are made from natural ingredients and include hair masks, dry shampoos, shampoos, and conditioners.
 
The visit also saw Chopra Jonas inaugurate an installation for Anomaly at the Nykaa store in Churchgate, Mumbai, Nykaa announced on Facebook. The brand’s minimal style bottles were displayed against white ceramic brick and flanked by illuminated mirrors to evoke a New York aesthetic. 

Chopra Jonas launched Anomaly hair care in the Indian market in August 2022 in partnership with multi-brand beauty giant Nykaa. Chopra Jonas founded Anomaly in the US with global beauty incubator Maesa in 2021. The brand is placed in the value segment of the market and is designed to promote an acceptance of all forms of beauty.