Priyanka Chopra Jonas hair care brand ‘Anomaly’ launches on Myntra

By

Maverick Martins

Published
Nov 22, 2022

Actor Priyanka Chopra Jonas' hair care brand, ‘Anomaly’ has partnered with e-commerce major Myntra to sell its products on the latter’s platform.

With the addition of Anomaly, Myntra has strengthened its beauty and personal care portfolio ahead of its flagship ‘End of Reason Sale’ event.

Anomaly will have an online brand store on Myntra and offer an array of products which include, shampoos, conditioners, oils, dry shampoos, bonding masks, and leave-in conditioners among others.

Commenting on the association with Myntra, Priyanka Chopra Jonas in a statement said, “I'm looking forward to Anomaly now being available on Myntra. I am overwhelmed by the response we have received since we launched in India 3 months ago and this is in line with our commitment to making the brand more accessible to consumers across India.”

Rahul Sachdev, senior director beauty and personal care at Myntra added, “We are thrilled to announce the launch of global icon Priyanka Chopra Jonas’ brand, Anomaly, on our platform. The launch of Anomaly on Myntra will further accelerate the demand for the brand and its impeccable products, on the back of our deeply entrenched country-wide reach and keen understanding of the upwardly mobile conscious Indian shopper.”

Anomaly was launched last year by actress, producer, activist, and author Priyanka Chopra Jonas, in partnership with global beauty incubator Maesa.