Pristine Diamonds launches Limelight in Udaipur

By

Isabelle Crossley

Published
May 19, 2023

New lab grown diamond jewellery store Pristine Diamonds has launched Limelight Lab Grown Diamonds in Udaipur. The exhibition launched on May 18 and features a wide selection of jewellery made by Pristine Diamonds using Limelight Lab Grown Diamonds.

The exhibition launched at Pristine Diamonds’ recently opened shop on the first floor of Udaipur’s Amrit Shree Building, Pristine Diamonds announced on Facebook. The store, according to the business, is the first jewellery store which exclusively sells lab grown diamonds in Rajasthan’s Udaipur. 
 
“Explore Pristine Diamonds' beautiful jewellery lines featuring exquisite lab-grown CVD diamonds that are both sustainable and eco-friendly,” announced Pristine Diamonds on Facebook. “Discover Limelight's stunning collections and indulge in guilt-free luxury with peace of mind knowing you've made a responsible choice. Limelight provides 100% pure diamonds using CVD technology, certified as the purest Type IIA by leading grading labs.”

Limelight Lab-Grown CVD Diamonds are free of metal impurities due to their non-HPHT growth process. This week, Emerald Jewel Industry India Limited picked up a minority stake in the business and plans to expand the business distribution of lab-grown CVD diamond studded jewellery to international markets. 
 
Loma Suhalka launched Pristine Diamonds in Udaipur and the business specialises in 18 karat, hallmarked jewellery featuring lab grown diamonds. The business’ aim is to, “redefine luxury in a conscious effort towards sustainability with our eco-friendly diamonds that not only help preserve the legacy of a diamond but also protects the planet for a brighter future,” according to its website.