PrettySecrets partners with Myntra for Brand Accelerator Programme

By

Isabelle Crossley

Published
Jul 12, 2018

As part of Myntra’s Brand Accelerator Programme, the lingerie brand PrettySecrets will now be exclusively available on Myntra, Flipkart, and Jabong.

“The overall online marketplace distribution channel for PrettySecrets has grown 70 percent over last year (2017) and has achieved a growth rate of Rs 30 crore which is 1/3rd of the overall brand revenue," said founder and CEO of PrettySecrets, Karan Behal, about the partnership.

"This association has already catapulted the brand into the offline space with higher recognition and growth. We hope this association helps in reaching higher heights.”

Myntra’s Brand Accelerator Programme is designed to promote emerging Indian fashion brands which have high growth potential.

“We see great potential in the women’s innerwear category in the coming years and will continue to support the brand with deeper consumer insights and marketing support through technology,” said Myntra’s Head Category Business and Chief Strategy Officer, Ananya Tripathi.

Within the deal, Myntra will promote PrettySecrets’ lingerie to over 50 million customers with special promotions and banners. The brand also has access to Myntra’s visibility tools as part of the package.

PrettySecrets was founded in 2011 and is one of the fastest growing lingerie brands in India. The brand retails lingerie, nightwear, and loungewear.