Preity G Zinta to endorse beauty brand Oriental Botanics

By

Maverick Martins

Published
Sep 15, 2020

Emmbros Overseas-owned beauty brand Oriental Botanics has signed Bollywood actress Preity G Zinta as its brand ambassador. Zinta will endorse its haircare range that consists of hair oils, shampoos, conditioners, and masks.
 

She will feature in a series of campaigns across digital and social media platforms as the brand looks to strengthen its appeal amongst millennials.
 
Commenting on the association, Preity G Zinta in a statement said: “I have always been cautious about the products I pick for my hair care routine, and with Oriental Botanics, I can now trust for my lustrous healthy hair. It is empowering to be able to stand for this natural idea of wellness because every woman deserves the best.”

Emmbros Overseas founder, Sahil Mehta added: “We are ecstatic to have the stunning Preity G Zinta as our brand ambassador for Oriental Botanics. Through this association, we aim to foster our relationship with the existing and potential customers across the country.”
 
Emmbros Overseas has a strong portfolio of beauty brands that includes St Botanica, Oriental Botanics, Man Arden, Mom & World, and MuscleXP.

The company has been witnessing strong sales from tier 2, 3 markets and expects to achieve revenue of Rs 100 crore ($13.7 million) during the current financial year.