×
362
Fashion Jobs
LIFE TURN MANAGEMENT CONSULTANT
sr. Manager Production - Sricity, Tada - Mnc Company - Engineering Ind
Permanent · Tada
MCKENZIE
Hiring For Retail Store Merchandiser / Manager
Permanent · Chennai
V2B GLOBAL CONSULTANTS
sr Technician Apparel -Buying Office
Permanent · Gurugram
MANPOWERGROUP SERVICES INDIA
Opening || Horeca Sales Manager || Kolkata
Permanent · Kolkata
ADIDAS
Senior Product Owner - Machine Learning & ai
Permanent · GURUGRAM
ADIDAS
Senior Technology Consultant - Omnichannel
Permanent · GURUGRAM
PUMA
Manager- Warehouse (B2C)
Permanent · Bengaluru
HARMAN FINOCHEM
sr. Manager- Api Production For Srp With Leading Pharma @ Aubad
Permanent · Aurangabad
PNB HOUSING
Area Sales Manager
Permanent · Thane
PNB HOUSING
Area Sales Manager
Permanent · Pune
JM FINANCIAL HOME LOANS LTD
Area Sales Manager - Home Loans
Permanent · Chennai
DANIEL WELLINGTON
IT Support Specialist
Permanent · MUMBAI
ADIDAS
Senior Manager, Ecommerce Campaign Operations, Apac
Permanent · GURUGRAM
MANPOWERGROUP SERVICES INDIA
Opening || Horeca Sales Manager || Kolkata
Permanent · Kolkata
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Karaikal
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Thiruvarur
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Tirunelveli
AVANTOR
Area Sales Manager- Lab Consumables
Permanent · Pune
ADIDAS
Manager Brand Activation Originals
Permanent · GURUGRAM
ZACH LIFESTYLE PVT. LTD.
Manager - Content & Social Media
Permanent · MUMBAI
MONALISA ELECTRONIC DESIGN CENTRE PRIVATE
Excellent Job Opportunity For Area Sales Manager- gt & mt
Permanent · Shimla
RRD
Associate Production Manager
Permanent · Chennai
By
Ansa
Translated by
Nicola Mira
Published
Oct 13, 2022
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Prada debuts in fine jewellery with recycled gold collection

By
Ansa
Translated by
Nicola Mira
Published
Oct 13, 2022

Prada has debuted in the fine jewellery segment with a focus on sustainability, featuring recycled gold and traceable diamonds only. The Milanese label has launched a collection called ‘Eternal Gold', using only 100% certified recycled gold, a first for the luxury industry.


Eternal Gold - Prada


Creating items designed to withstand the test of time is the essence of jewellery, and Prada has chosen to represent this idea of unique objects handed over from generation to generation using a sustainable approach. All of the gold used by Prada in its new collection is certified in compliance with the chain of custody standards established by the Responsible Jewelry Council.

“Every step and incarnation of Prada’s responsible gold and diamond production chain is verifiable and traceable - something offered by no other fine jewellery or luxury fashion house in the world,” said Timothy Iwata, head of jewellery at Prada. “Prada’s recycled gold is drawn only from eligible recycled material sources, (...) including industrial gold and post-consumer precious objects. Prada partners exclusively with suppliers of precious metal and stones that meet the highest industry standards for human rights, labor safety, environmental impact and business ethics,” he added.

According to Iwata, “since pavé settings account for 80% of sales on average, we decided to extend the concept of traceability to stones of all sizes, while it is usually only possible for diamonds of 0.5 carats or more. Our customers can verify the authenticity of rings, necklaces and bracelets on the Aura Consortium's blockchain platform.”


The Prada Fine Jewellery campaign featuring Somi Jeon - Photo by David Sims


The collection was presented at the Prada Foundation’s Osservatorio venue in Milan. Its items reinterpret in quintessential Prada fashion some of jewellery’s archetypes: the snake, the heart, the chain and the choker, plus the label’s signature triangle logo, first used as a symbol of luxury by founder Mario Prada. The snake, a symbol of transformation, is made of smooth gold, as if it had just shed its skin, symbolising change in jewellery, while the heart is rounded at the top but sharply cut at the tip, because “nowadays, for Gen Z consumers, the fairy-tale love cliché is meaningless, they know that love can be strong and devastating, and dramatically beautiful,” said Iwata.

The collection’s reinvention of archetypes - a distinguishing feature of Prada’s style - is evident in the choice of making the clasp not something to hide, but the focus of the chain, which is fastened with a smooth triangle at one end and a diamond pavé at the other. Equally, links in chains and bracelets are rounded off on the inner side, where they touch the skin, and almost jagged on the outer side. The snake bracelet isn't made to be worn on the wrist but, since its composition includes titanium for flexibility, it fits higher up on the forearm, Cleopatra-style.

Prices range from €1,500 for the simplest ring to €55,000 for the most precious item. The Eternal Gold collection’s ambassadors are US poet and activist Amanda Gorman, US actress, model and singer-songwriter Maya Hawke, daughter of Uma Thurman and Ethan Hawke, and Korean-Canadian musician Somi Jeon.

Copyright © 2023 ANSA. All rights reserved.