Power Gummies appoints Shraddha Kapoor as brand ambassador
Health and dietary supplement brand Power Gummies has appointed Bollywood celebrity Shraddha Kapoor as its first brand ambassador for its ‘Gorgeous Hair and Nails’ line of gummies.
“Shraddha is a powerhouse of talent and seamless fit for Power Gummies,” said the brand’s founder and CEO Divij Bajaj in a press release on Thursday.
“Her versatile, vibrant, energetic, lively and sparkling personality knits a perfect horizon and panache for our brand. Altogether, a power-packed blend that enables what we envision for our brand. She personifies the key prepositions of changing trends of beauty, health, and fitness. We are ready to thrill the gen-next customers together with Shraddha.”
Kapoor’s appointment is part of the brand’s move towards focusing on preventive care and nutrition for hair and nail health, according to Bajaj. The brand’s unisex vitamin gummies are vegan, gluten-free, gelatin-free, and cruelty-free and are formulated with research partner Mprex Healthcare Private Limited.
“As an actor, my constant battle is to maintain my hair health after never ending hairstyling, which is a must for me,” said Kapoor about her appointment.
“Wherein, something as easy as chewing a gummy for my hair health is just an amazing idea, especially when I can just take two gummies a day for my daily nutritional intake. I always wanted some easy resort to solve it for me. Power Gummies are just mind-blowing and totally, hard to resist. Also, it is the only gummy brand in India with proven results and clinical trials - with 65% decrease in hair fall, and a 35% decrease in hair loss on Day 90.”
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