Posh Summer Sale multi-brand shopping event to be held in Mumbai

Published
May 7, 2019

The multi-brand business to customer shopping event Posh Summer Sale will bring an array of western wear brands to Mumbai from May 13 to 14.

The Posh Summer Sale will feature a range of brands in the mid-to-value section of the market. The free shopping event will have a focus on western wear and many participating brands will offer their products at discounted rates.

The two-day event will take place at the Indraprastha AC Hall in Mulund West, Mumbai and stall registration is still open. The event previously held a Posh Lifestyle and Fashion Exhibition in Mumbai on April 21 for spring fashion and the upcoming event will focus on summer and resort wear.

The event organisers Post Exhibitions also run the Divine Light fashion and lifestyle event which last took place in October 2018. The business also organised the Bliss Lifestyle and Fashion Exhibition which last took place in September 2018 and the Grand Exhibition by Post which last took place last August.

In recent years, the number of fashion events in India’s metros, especially Mumbai and Delhi, have increased significantly. As fashion e-commerce booms in the country, the “experience” element of offline shopping has become more important which has paved the way for many fashion shopping events.