Published
May 28, 2019
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Popxo opens its first outlet, plans to add four more by September

Published
May 28, 2019

Popxo, India’s largest digital community for women, has entered the offline market with the opening of its first outlet at the Select Citywalk Mall in the national capital New Delhi.
 

Popxo opens its first outlet, plans to add four more by September - Popxo


Popxo will further strengthen its offline presence in the coming quarter by opening four more outlets across leading malls in India.
 
The offline stores will retail Popxo’s private labels in the fashion and lifestyle space along with licensed merchandise. The business’ private label retails products such as bags and accessories.

Popxo is also planning to enter the skincare and fashion space in the country with the launch of its exclusive range next month.
 
On the launch opening of the first shop Priyanka Gill, founder & CEO, in a statement said, “We are excited to open our first physical retail space at Select Citywalk. Producing private label merchandise is a natural progression for us as a content company. We use data and inputs from our most popular articles, videos, and social memes to design products that millennial love. These products are then sold online via content to our existing user-base of millions of women. Now, with the new launch, they will be sold offline as well.”
 
Popxo had launched its own e-commerce store in July 2018.  It has over 39 million active monthly users and publishes around 80 videos a month.

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