Popxo enters the cosmetics market with launch of private label beauty collection

By

Maverick Martins

Published
Sep 12, 2019

Popxo, India’s largest community for women, has entered the lucrative beauty segment with the launch of its maiden private label beauty collection named ‘Popxo Everyday Beauty’.
 

The new collection will be available in three product categories: skin, bath & body and hair. It comprises 17 products. Popxo claims that the products have been made using natural ingredients and are paraben-free, non-toxic and cruelty-free.
 
Popxo is looking to target the millennials and expects strong sales amongst its userbase of 43 million across platforms.

Commenting on the launch of the Popxo beauty collection, Priyanka Gill, founder & CEO in a statement said, “This is an important launch for us as beauty is a key interest area for our users. We are very excited to enter this large and growing segment. Each product addresses the Popxo’s core user’s personality, voice, and everyday concerns.”
 
“Our large user base, proven digital market capabilities and data-driven insights into what users are looking for places us in a unique position to successfully create, launch and market brands for millennial women across categories.”
 
The products have been priced at Rs 465 ($7) onwards and will be available at Popxo shops.