Popxo enters beauty segment, expects Rs 100 crore revenue by next year

By

Maverick Martins

Published
Oct 1, 2021

Popxo from the Good Glamm Group has entered the beauty segment with the launch of makeup collection and expects to clock revenue of Rs 100 crore ($13.5 million) over the next 12 months.
 

The brand sees huge potential for growth in this segment and targeting millennial women to drive sales of its newly launched category.
 
Popxo is banking on its strong digital community of women to help it widen its reach in the country’s beauty market and aims to be the fastest beauty brand to clock Rs 100 crore revenue.

“Driven by consumer insight, Popxo has curated this new collection that is conceptualised and created by the Popxo beauty team in close partnership with the MyGlamm new product development team,” Priyanka Gill, Popxo founder and CEO, told PTI.
 
“We will be targeting the most engaged Popxo audience, between the age group of 16-27, 50 percent of which resides in tier I and 50 percent in tier 2 and 3 cities. Popxo is targeting to be the fastest beauty brand to hit a Rs 100 crore revenue run rate in the next twelve months by leveraging its strong digital connect with millennial women,” she added.
 
The newly launched collection has been priced at Rs 499 and will be exclusively available on the MyGlamm website, app, and e-commerce platform Amazon.