Popees plans retail expansion across India
Popees, a leading children's clothing brand, is planning to strengthen its retail presence across the country with the addition of 100 new stores this year.
The company will focus on its expansion in the south Indian market through its own and franchisee model outlets. It also plans to foray into the international market later this year by opening stores in London and Manchester.
Commenting on the expansion plan, Popees, managing director Shaju Thomas, in a statement said: “The brand has 32 exclusive outlets in south India in addition to thousands of multi-brand outlets stocking its products. Of these 32 outlets, we opened 25 since the Covid outbreak and despite the lingering pandemic, the performance and prospects of these outlets were really promising which made us look into this retail expansion spree.”
“Popees also plans to take the number of exclusive outlets past 100 this year and in five years' time, expanding pan India wants to make it 500. In 5 years, we aim to cross the Rs 1,000 crore ($136 million) mark,” Thomas added.
Popees currently has three manufacturing plants that produces over 5 lakh garments every month across categories. The brand also sells on leading e-commerce platforms like Amazon, Flipkart, and Ajio.
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