Pooja Shroff expands size inclusivity in womenswear

By

Isabelle Crossley

Published
Jan 9, 2023

Pooja Schroff has expanded its size offerings to promote size inclusivity. The womenswear brand does not charge more for larger sizes and now offers each design in size inclusive fits. 

“Let's be honest, fashion has voluntarily or involuntarily created a divide among its consumers,” announced the brand in a press release on January 9. “It’s known that fashion is a privilege for some as they don't fit in the alphabetical glass boxes of S, M, L, and XL. Fashion is a universally acclaimed industry which is why it should not fit the world into one set of measures. Style is not dependent on measuring tapes as it depends on its wearer's confidence.”
 
Schroff’s size inclusive designs range from occasion wear to smart casual separates in fusion and western style silhouettes. The brand’s latest designs include sequinned dresses, oversized blouses, and floral suits.  

“It's 2023, and we firmly believe that fashion should not make anyone conscious of their body, and second guess their choices,” wrote the brand. “If anything, it should be accessible and inclusive for everyone, regardless of their size, height, or colour. Committed to creating high-quality, stylish pieces that make you look and feel your best, no matter what size you are, Pooja Shroff brings you a wide range of sizes in all of her clothing, so that every person can feel confident and stylish in their own unique way.”
 
Pooja Schroff specialises in women’s fusion wear and retails in the bridge-to-luxury segment of the market. The brand retails from a range of multi-brand boutiques across India including Carma, Aza, Ogaan, Ole, and Kayra as well as from Vesimi in Dubai.