Pooja & Keyur collaborates with Styleaudit for collection of printed separates
Womenswear brand Pooja & Keyur has collaborated with clothing brand Style Audit by Jaina Lalbhai to launch ‘Atrangi’, a collection of Chintz-inspired summer separates.
Merging both label’s aesthetics, the new collaborative collection is designed to mix modern and heritage styles. With an off-white background and blue, green, red, and yellow patterns, the collection’s oversized kaftans, shirts, trousers, and dresses have a resort wear feel. Notable looks include a matching bodice, palazzo, and headscarf set and a wrap top and tailored trousers set with red accents.
The line is, “a collection of stunning silhouettes that pays homage to the age-old textile- Chintz,” Pooja & Keyur announced on Facebook. With loose tailoring, relaxed separates, and delicate patterns, the collection has a thoughtful and demure take on femininity.
The collaborative line also launched at multi-brand luxury Indian fashion boutique Ogaan’s Hauz Khas and Banjara Hills stores on June 20, Ogaan announced on Facebook. The collection has a dedicated segment in each of the Ogaan locations.
Pooja & Keyur is based in Ahmedabad and retails from its dedicated e-commerce store. The brand also has a retail presence on multi-brand e-commerce platforms including Pernia’s Pop-Up Shop, Aza, and Ensemble among others.
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